They can also be used for setting make up after application. Loose and pressed powder foundations are for coverage only as they don't usually contain any moisturising ingredients. They are great for offering full coverage if you have acne or blemishes. They are best saved for nights out as they can be a bit on the heavy side for daily use. Solid foundations, cake or stick formulations are great for oily skin as they dry quickly and give a matte appearance, evening out oiliness. They are good for offering extra coverage with moisturising benefits. These oil based cream foundations are thick and creamy, available in tubes, compact and stick application. Cream foundationĪnother popular choice, these are better suited to women with dry or more mature skin. If you have oily skin, look for an oil free formulation. Liquid foundation provides a reliable, even coverage along with SPF protection and mineral ingredients.
Liquid foundation remains the most popular formulation, as it tends to be lightweight and easy to blend, suiting most skin types. In recent years alphabet creams have appeared BB and CC formulations that promise to even out skin tone and provide long lasting coverage that will also illuminate and hydrate. Foundation make up has evolved to encompass several formulations and there is a foundation that will suit all skin types and preferences.
Modern foundations are light and easy to apply, but the ethos of Pan Cake remains to this day. This was one of the most successful launches of all time. Pan Cake was originally developed for use in films, but because it was so loved by the actresses, the demand to make it available for women everywhere was overwhelming and a new type of make up was born.
Foundation make up has come a long way since Max Factor first developed his Pan Cake, the first ever commercially available face foundation.
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